Sony Tunes Out TVs as Hirai Sees Future in Imaging, Mobile
This article is for subscribers only.
Sony Corp. Chief Executive Officer Kazuo Hirai plans to win back customers from Apple Inc. by concentrating on mobile devices, games and digital imaging. TVs aren’t on his list.
Hirai is falling back on products that made Sony a trendsetter in the 1980s before competition with Apple and Samsung Electronics Co. pushed it into four consecutive losses, culminating in yesterday’s announcement the company will cut 10,000 jobs. Sony fell the most on Japan’s benchmark Nikkei 225 Stock Average today after unveiling the plan, which includes a one-time charge of 75 billion yen ($926 million) for restructuring costs this fiscal year.