Pursuits
Molson Coors Attacks Craft Armada With $3.5 Billion Deal: Retail
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Faced with an armada of smaller competitors, the world’s biggest brewers are getting bigger.
Molson Coors Brewing Co. yesterday joined international rivals such as SABMiller Plc and Heineken NV in expanding beyond their main territories as craft beers and imported brands seek to invade their traditional strongholds. The 2.65 billion-euro ($3.5 billion) purchase of StarBev LP will take Denver-based Molson into the Czech Republic, Hungary, Romania and Bulgaria.