ZTE Wants to Boost Handset Profit Margins in 2012, CEO Says
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ZTE Corp., China’s second-largest maker of phone equipment, is seeking to improve margins for handsets this year after profitability for the business declined in 2011.
ZTE will work on product innovation and marketing of its smartphones to boost profitability, Chief Executive Officer Shi Lirong told reporters in Hong Kong today. The Shenzhen, southern China-based company plans to restore margins for the handset business to 2010 levels, he said, without specifying figures.