Sony’s Hirai Stakes Reputation on Restoring TVs to Profit

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Sony Corp.’s incoming President Kazuo Hirai put himself in charge of the company’s unprofitable TV unit, staking his reputation on ending eight years of losses.

Sony, Japan’s biggest electronics exporter, abolished two divisions at its main electronics unit and promoted three executives, the company said in a statement yesterday. The changes, effective April 1 when Hirai takes over as chief executive officer, are aimed at speeding up management decisions, said Satsuki Shinnaka, a spokeswoman.