Nissan Revives Datsun After Three Decades to Boost Sales
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Nissan Motor Co., Japan’s second-biggest automaker, will revive its Datsun brand after three decades to increase sales in emerging markets.
Nissan will add two Datsun models every year in Russia, India and Indonesia, the Yokohama, Japan-based carmaker said in a statement today. The brand, phased out in 1981, will account for as much as half the company’s sales in those markets by March 2017, it said.