Swiss Secrecy Besieged Makes Banks Fret World Money Lure Fading

When UBS AG celebrated its 150th anniversary in Zurich last month with 600 guests dining on Ossetra caviar and Wagyu beef, there was no jubilation in the executives’ speeches.

Trust “cannot be tied to a far-dated founding year; trust constantly has to be won anew,” Chairman Kaspar Villiger told guests at the dinner prepared by Philippe Rochat, the Swiss chef whose restaurant is one of two in the country to earn three Michelin stars. “Reputation is the most important capital for a bank. It takes just a thoughtless action to lose it and the sweat of thousands to rebuild it.”