Groupon to Change U.K. Pricing, Advertising After Investigation
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Groupon Inc.’s U.K. unit breached consumer-protection rules and must change its pricing, product claims and advertising practices, according to the U.K.’s consumer watchdog.
Groupon must ensure its discounts are “honest and transparent,” that the merchant providing the goods is able to meet demand and that “health or beauty product claims are supported by adequate substantiation,” the Office of Fair Trading said in a statement on its website.