Jeremy Lin Said to Be in Talks to Endorse Volvo in China

Jeremy Lin, the New York Knicks basketball player who surged in popularity this year, is in talks on an endorsement deal with Zhejiang Geely Holding Group Co.’s Volvo Cars, three people familiar with the matter said.

An agreement may be announced soon and would result in the 23-year-old former Harvard University player endorsing Volvo cars in China, two of the people said, asking not to be identified because the discussions are private. The two sides are in advanced negotiations after having reached a preliminary agreement, they said.