Netflix Expands Apple TV Ties in ITunes Billing Alliance
This article is for subscribers only.
Netflix Inc. is deepening its ties with Apple Inc. by allowing owners of Apple TV set-top boxes to sign up for the video-streaming service directly and pay through their iTunes accounts.
The change takes effect today in all markets, Los Gatos, California-based Netflix said today in a blog post. The upgrade makes it simpler for Apple TV users to sign up and pay, Steve Swasey, a Netflix spokesman, said by telephone.