British Athletes Use Video to Run Faster, Jump Higher at Games

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British athletes are turning to the biggest-ever Olympic video analysis project to improve their performance in between heats at this year’s Games in London.

The British Olympic Association will use live video footage from the venues to analyze athletes’ performances and movement in competition during the Games, which start July 27. The video feed, which costs 120,000 pounds ($191,000), will be sent to Team GB House, located just outside of the Olympic Park at the Stratford Westfield shopping center.