Facebook Marketing Boom Fuels Social-Advertising Startup Demand
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Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. -- and reassurances from its operating chief, Sheryl Sandberg -- into a business that generates almost $100 million a year in sales.
Lazerow, 37, founded Buddy Media Inc. in 2007 to help companies promote their brands on Facebook. Two years later, amid concern that Facebook would put him out of business by replicating his company’s services, he called Sandberg.