Samsung to Spend More on Own Software, Offer Android Alternative
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Samsung Electronics Co., the world’s second-largest handset maker, will “significantly” increase investment to bolster its own mobile-phone operating system, pitching it as an alternative to Google Inc.’s Android.
“We believe this is a good platform to build on,” Juha Park, senior vice president of product strategy at Samsung, said in an interview in Barcelona yesterday, referring to the company’s Bada software. “We want to have a full range of portfolio for Bada, from high-end to mass-volume segments.”