Pfizer Buys Maker of Emergen-C Vitamin Supplements Alacer

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Pfizer Inc., the world’s largest drugmaker, has agreed to buy closely held Alacer Corp., which makes dietary supplements including the vitamin C product Emergen-C.

Terms of the deal weren’t disclosed by New York-based Pfizer, which plans to divest its nutritional and animal health units. Alacer, based in Foothill Ranch, California, makes about 500 million packets of the vitamin powder each year, Pfizer said today in a statementBloomberg Terminal announcing the deal. A 30-pack of Emergen-C sells for $9.99 on the drugstore Walgreen Co.’s website.