Obama Looks to Internet Industry for Online Privacy Standard

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The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards.

Congress should enact a privacy bill of rights for Web users, the administration said in a report released today in Washington. The U.S. Commerce Department also plans to convene industry and consumer groups to develop voluntary codes of conduct for online privacy that would be enforced by the Federal Trade Commission, according to the report.