Zynga Is Said to Plan Game Promotions to Curb Facebook Reliance
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Zynga Inc., the online-game company that sold shares to the public in December, plans to unveil services designed to promote other developers and lessen its dependence on Facebook Inc., two people with knowledge of the matter said.
Through a new publishing program, due to begin in March, other game developers will be able to advertise their wares in Zynga titles and on a separate Web portal, said the people, who asked not to be identified because the plan isn’t public. Zynga will keep a portion of the sales generated from the games, according to the people.