MSG Under Pressure to Strike Cable Deal While ‘Linsanity’ Lasts
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Jeremy Lin’s rise to fame has more than doubled ratings at MSG network, putting renewed pressure on parent Madison Square Garden Co. to strike a deal with Time Warner Cable Inc. in their dispute over carriage fees.
A blackout has prevented about 2.8 million local Time Warner Cable subscribers from watching most of the New York Knicks point guard’s games in his rise from backup to National Basketball Association Eastern Conference Player of the Week.