PepsiCo Adds Water to Tropicana Products to Juice Margin: Retail
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PepsiCo Inc. has a strategy to sell more Tropicana brand OJ: Add water to its new products.
Some consumers prefer orange juice that’s less thick. Others want juice with the “goodness” of oranges and fewer calories, said PepsiCo Global Beverages Chief Massimo D’Amore. And consumers will pay the same -- or more -- for such versions.