Nestle Bites Into Chocolate’s $8 Billion Premium Market: Retail
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Nestle SA, known for mass-market chocolates like the KitKat bar, is trying to get a bigger piece of the growing market for fancier sweets. Its idea: customized confections.
Internet shoppers in Switzerland and Liechtenstein can order a Maison Cailler taster pack with five kinds of chocolate. After completing an online survey to determine a “chocolate personality,” recipients get a bigger box with flavors and cocoa content selected for those particular taste buds.