Solar Tulip Targets Facebook Generation With Designer Power

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Aora Solar Ltd. is aiming to win clients from the “Facebook generation” with community-scale generators that double as giant sculptures, according to the designer of its tulip-shaped solar towers.

The facilities, which use a combination of mirrors and fuels such as natural gas or biomass to generate 100 kilowatts of power, combine style and function to persuade design-conscious consumers to erect generators close to their homes, Haim Dotan said at the inauguration of the company’s second plant.