Victor Cruz Hires IMG to Negotiate Endorsements

New York Giants wide receiver Victor Cruz hired IMG Worldwide to negotiate marketing and endorsement agreements, the company said today in a press release a day after he helped his team win the Super Bowl.

Cruz caught a 2-yard touchdown pass from quarterback Eli Manning last night to give New York a 9-0 lead over the New England Patriots in the first quarter of the National Football League championship game, then jumped to his feet and performed his signature salsa dance.

The 25-year-old native of Paterson, New Jersey, became a fan favorite after catching 82 passes for 1,536 yards this season to break Amani Toomer’s franchise record. He finished third in the NFL in receiving yards.

Teammate Ahmad Bradshaw scored on a 6-yard touchdown run with 57 seconds remaining to give the Giants a 21-17 victory over the Patriots for their fourth Super Bowl title and second in five seasons.

“They have a great reputation around the world,” Cruz said of IMG, which will also try to negotiate speaking appearances and literary opportunities for Cruz. “They have represented some of the most iconic athletes across a myriad of sports, and I am honored to be among them.”

An undrafted player out of the University of Massachusetts, Cruz made $405,000 in salary this season. He has one year at $490,000 remaining on his rookie contract that had no signing bonus and three years of minimum salary.

Photographer: Chris Trotman/Getty Images

Victor Cruz #80 of the New York Giants celebrates on the field after defeating the New England Patriots in Super Bowl XLVI at Lucas Oil Stadium on Feb. 5, 2012 in Indianapolis. Close

Victor Cruz #80 of the New York Giants celebrates on the field after defeating the New... Read More

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Photographer: Chris Trotman/Getty Images

Victor Cruz #80 of the New York Giants celebrates on the field after defeating the New England Patriots in Super Bowl XLVI at Lucas Oil Stadium on Feb. 5, 2012 in Indianapolis.

Jersey Sales

Cruz’s No. 80 jersey was the team’s second-best seller for the season behind Manning and the 13th-best seller in the league in December, according to NFLShop.com.

IMG Worldwide, a global sports, fashion and media business, operates in 30 countries. It runs training facilities, secures marketing and sponsorship agreements, and is the world’s largest independent producer and distributor of sports programming.

The company’s marketing clients include Manning and Giants coach Tom Coughlin; Indianapolis Colts quarterback Peyton Manning, Eli’s brother; and entertainers Tyra Banks and Justin Timberlake.

To contact the reporter on this story: Curtis Eichelberger in Washington at ceichelberge@bloomberg.net; Erik Matuszewski in New York at matuszewski@bloomberg.net or .

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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