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BSkyB to Start Online-Movie Service Rivaling Netflix, Lovefilm
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British Sky Broadcasting Group Plc will start an Internet-television service to gain new customers outside its traditional satellite offering after winning fewer TV clients in the second quarter than estimated.
The U.K.’s largest pay-TV broadcaster will start the movie offering in the first half of the year to help it compete with online-streaming rivals Netflix Inc. and Amazon.com Inc.’s Lovefilm. BSkyB, based in Isleworth, England, added 40,000 TV clients in the second quarter, it said in a statement today. Analysts in a Bloomberg survey had estimated 59,400.