Pursuits
Krug, Rubens Lure Wine Buyers as U.S. Fights Rise of Hong Kong
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At Christie’s International’s first New York wine sale of the year on Jan. 25, Krug Grande Cuvee champagne will flow in the presence of Old Master paintings to inspire buyers to bid big, or so the auction house hopes.
This cross-cultural branding is just one way auction houses, which started rushing off to Hong Kong four years ago, are refocusing in 2012.