Google Users Will Get More Personalized Results in Searches
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Google Inc. will provide more personalized search results for users by tapping content from its Google+ service, including photos, news and comments that are posted on the social network.
A new service called Search, Plus Your World will display more content for users who log into Google, providing access to items they may have put on Google+ or from friends’ posts, said Amit Singhal, who focuses on improving information retrieval at the Mountain View, California-based company. If someone searches for a dog, for instance, pictures of friends’ dogs might show up first in the search results.