Go Daddy Bets on Windfall From Web-Address Expansion Beyond .Com
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Go Daddy Group and VeriSign Inc. are among online-services companies that may reap a sales windfall from an expansion of the Web’s address system beyond .com and .net opposed by some of the largest U.S. brand owners.
The Internet Corporation for Assigned Names and Numbers will begin accepting applications Jan. 12 for top-level domains that may result in hundreds of new Web suffixes such as .apple and .nyc. General Electric Co., Coca-Cola Co. and more than 50 other brands object to the program, saying it will increase their costs, confuse consumers and fuel Internet fraud.