Cyber Monday Comes Twice as Sears Bargains Crimp Margins: Retail
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Cyber Monday came twice this year at J.C. Penney Co. and Sears Holdings Corp. -- once on the day after Thanksgiving weekend and again a week later.
The proliferation of Cyber Mondays and related discounts is testament to the marketing maneuvers retailers are employing this year to keep consumers spending between now and Christmas.