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Universal Studios Hollywood Plans ‘Harry Potter’ Attractions

By Rob Golum - 2011-12-06T19:57:34Z

Universal Parks & Resorts, part of Comcast Corp. (CMCSA)’s NBC Universal, announced plans to develop attractions based on the “Harry Potter” films at its theme park in Hollywood, California.

Plans also include an expansion of “The Wizarding World of Harry Potter” at the company’s resort in Orlando, Florida, Universal said today in an e-mailed statement.

The addition of the “Harry Potter” attractions in Florida in June 2010 helped drive a 33 percent rise in theme park revenue through nine months of 2011, Philadelphia-based Comcast said on a Nov. 2 conference call. Universal is working with the films’ distributor, Time Warner Inc.’s Warner Bros.

Comcast, the majority owner of NBC Universal, rose 0.6 percent to $23.28 at 2:50 p.m. New York time. Time Warner Inc. (TWX) gained 1.2 percent to $34.98.

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net