SAP Aims to Enter New Product Categories, Snabe Says

SAP AG, the world’s largest business-management software maker, aims to add product categories to accelerate sales growth.

“We need to make sure we are the leaders in the categories in which we play, and we need to, once every one and a half years or so, add a new category,” co-Chief Executive Officer Jim Hagemann Snabe said today in Barcelona at a conference organized by Morgan Stanley. “We bet a lot of SAP on one category for many years.”