Omnicom’s Wren Weighs Small Acquisitions in Vietnam, Indonesia

Omnicom Group Inc., the second-largest advertising company, is weighing takeovers in Vietnam, Indonesia, China and Brazil to expand alongside its biggest customers in the world’s higher-growth markets.

The company, which is working to expand a data-gathering system that trolls the Internet for information on customers and brands, will probably stick with a strategy of making smaller purchases in new markets and technology, with the bulk of spending in emerging markets, Chief Executive Officer John Wren said in an interview during a conference in Barcelona organized by Morgan Stanley.