Adidas Brainy Boots Offer Messi Secret in Nike Challenge: Retail
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For 245 euros ($338), Adidas AG will share Lionel Messi’s secret with you.
After two years in development, the world’s second-largest sporting-goods maker will release soccer shoes that allow the wearer to compare speed and movement with stars including Messi, the Barcelona forward twice named FIFA World Player of the Year. The shoe, which uses an embedded chip to record and analyze a player’s performance, goes on sale in Europe, Asia and Latin America on Nov. 15, and hits U.S. stores on Dec. 1.