Pursuits
Nokia Starts Marketing Blitz to Win Customers to Lumia Phone
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Nokia Oyj Chief Executive Officer Stephen Elop said he beat expectations by getting the company’s first Microsoft Corp. smartphone on the shelves in time for Christmas. Winning consumers will require a marketing blitz.
The Lumia 800 phone, unveiled yesterday after more than eight months into its partnership with Microsoft’s Windows Phone system, has a higher-resolution camera than Samsung Electronics Co.’s Galaxy Nexus and a lower price tag than Apple Inc.’s iPhone 4S. The device will start selling in Europe next month for 420 euros ($584), excluding taxes and subsidies.