Pursuits
LVMH’s Hublot Seeks Single Woman for $5 Million Watch: Retail
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Hublot wants to prove that behind a successful $5 million watch, there’s a woman.
The Swiss brand, which sold a $3 million diamond-laden Big Bang model within a day this year, is upping the ante by creating its most expensive timepiece ever, encrusting it with as many as 300 carats of diamonds to grab the attention of its new target market: ladies’ watches.