Crocs to Counter Slowdown With New Shoe Styles at Higher Prices

Crocs Inc. plans to counter any global slowdown by pushing consumers to shift to new, higher-priced shoe styles from the plastic clogs for which it’s better known, Chief Executive Officer John McCarvel said.

“Our whole desire is to go upscale,” McCarvel said in an interview at the World Retail Congress in Berlin today. “This is many years in the making. It has evolved constantly, upgrading the line, trying to stretch the consumer up to 40, 45 euros, pounds or dollars.”