Obama’s Top 2012 Fundraiser Prefers Farming to Hunting for Money

Four years ago, Matthew Barzun taught a session called “Hunting vs. Farming” to a group of rookie Barack Obama fundraisers in a Chicago hotel ballroom.

The former executive at CNET Networks Inc. told them that tracking and “bagging” wealthy donors is important in presidential fundraising, while adding new donors -- even small ones -- can yield bigger dividends.