AIG Restores Name in TV Ad, Fulfilling CEO Call on Comeback
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American International Group Inc. is advertising to consumers using the AIG name for the first time in the U.S. since late 2008, the year it was bailed out.
Selling life insurance through the “AIG Direct” platform is a shift for the New York-based company, which renamed its global property-casualty unit and other businesses to avoid the stigma of a federal rescue that swelled to $182.3 billion.