Jets’ Win Over Cowboys Is Most-Watched Sunday Night Game in 6 Years on NBC

The New York Jets’ 27-24 comeback victory over the Dallas Cowboys last night on NBC drew the highest overnight rating in the network’s six years of broadcasting Sunday night National Football League games.

The Jets victory, in which the team rallied from a 24-10 fourth-quarter deficit, was seen in 16.9 percent of U.S. homes in the top 56 metered television markets, NBC said in a statement citing Nielsen Media Research. It eclipsed a Sept. 20, 2009, game between the Cowboys and New York Giants and a 2010 game between the Cowboys and Philadelphia Eagles, both of which drew 16.5 ratings.

Last night’s game was also the highest-rated NFL primetime game on an opening Sunday or Monday night in 15 years, trailing the Sept. 2, 1996, opener between the Cowboys and Chicago Bears, which was seen in 20.3 percent of homes, according to the release.

The game’s three highest-rated metered markets were Dallas, San Antonio and Austin, Texas. NBC, part of Comcast Corp. (CMCSA), began airing Sunday night NFL games in 2006.

To contact the reporters on this story: Eben Novy-Williams in New York at enovywilliam@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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