Mercedes’ Envy of BMW’s Profits Prompts Luxury Expansion: Cars

Daimler AG’s Mercedes-Benz plans to expand its lineup of high-end luxury cars and sport-utility vehicles in an effort to surpass Bayerische Motoren Werke AG’s record profit.

Mercedes will add variations of its flagship S-Class model after revamping it in 2013 in a bid to become the segment’s profit leader, according to two people familiar with matter. The Stuttgart, Germany-based automaker is also considering a convertible version of the $114,100 CL coupe, they said, declining to be identified discussing internal plans.