GM Looking to Reboot Chevrolet Ad Campaign After a Slow Start
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General Motors Co., a year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its marketing, is again retooling some of the creative work for Cadillac and Chevrolet.
GM is looking to reinvigorate its “Chevy Runs Deep” ad campaign because some of the creative work has not resonated strongly with consumers and some ads don’t explain what the slogan means, Ewanick said in an interview this month. Cadillac is also revamping ads to boost sales.