Brazil Hotel Revenue May Gain 20% on Expansion of Middle Class

Brazil’s hotels are likely to set a record for growth in demand this year, spurring international chains to double their market share in South America’s largest country within a decade, Jones Lange LaSalle Hotels said.

Brazil’s revenue per available room probably will jump at least 20 percent this year, according to Ricardo Mader, a Sao Paulo-based executive vice president at the real estate advisory firm. Revpar, a measure of occupancy and rates, rose a record 17 percent in 2010, according to a survey of about 400 hotels by Jones Lang LaSalle Hotels, part of Chicago-based Jones Lang LaSalle Inc.