Broadway’s ‘Mormon,’ ‘Billy Elliot’ Play With Curtain Times
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In May, the producers of “Rock of Ages,” a wry musical with a score of 1980s heavy metal songs, announced it would replace Sunday evening’s show with an unconventional Friday matinee.
The change rocked sales, said Matt Weaver, the lead producer. “Last week, our Friday matinee did better than our Friday night,” he said. “I was laughing, because ‘Rock of Ages’ is such a party show.”