Pernod Ricard Loses Ruling in Bacardi ‘Havana Club’ Fight

Pernod Ricard SA, the world’s second-biggest liquor maker, lost an appeals court ruling in its 17-year battle with Bacardi Ltd. over the right to use the name “Havana Club” on rum in the U.S. market.

The U.S. Court of Appeals in Philadelphia ruled today that a lower-court judge was correct in saying that consumers wouldn’t be confused into thinking Bacardi’s Havana Club rum was made in Cuba because the label states it was made in Puerto Rico.