Foursquare Says Merchant Services Will Provide Bulk of Revenue
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Foursquare Labs Inc. plans to get most of its future sales from software that helps merchants track the behavior of potential customers, Chief Executive Officer Dennis Crowley said.
Foursquare, a Web service that lets users share their whereabouts, already offers free tools to 500,000 businesses. The New York-based company will eventually begin charging for additional services that help monitor shoppers, Crowley said yesterday in a televised interview with “Bloomberg West.”