Sony Preparing New E-Book Reader to Challenge Amazon
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Sony Corp., Japan’s largest exporter of consumer electronics, plans to introduce a line of upgraded digital book readers in the U.S. as early as next month to challenge Kindle maker Amazon.com Inc.
The current Sony Reader, now priced from $180 to $300, will probably be offered with hardware and software improvements in August, Phil Lubell, vice president of digital reading at Sony Electronics, said yesterday in an interview in San Francisco.