Pursuits
Audi’s $301,000 Topless Racer Targets Ferrari to Beat BMW: Cars
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Audi AG is taking aim at Ferrari SpA with a convertible version of the R8 GT supercar, as the Volkswagen AG unit hones a high-end sporty image in its quest to overtake Bayerische Motoren Werke AG as the luxury-car leader.
The R8 GT Spyder, Audi’s most expensive series production car, boasts carbon-fiber in the front and rear spoilers to reduce weight and help the car accelerate to 100 kilometers (62 miles) per hour in 3.8 seconds. Priced from 207,800 euros ($301,300), the model costs more than Ferrari’s California and the Mercedes-Benz SLS roadster, underscoring Audi’s ambitions.