TV Ratings for McIlroy's U.S. Open Win Drop 26% From 2010
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The final round of Rory McIlroy’s eight-stroke win at the U.S. Open drew 26 percent lower television ratings than the finish of last year’s tournament, which concluded in prime time in part of the country.
McIlroy’s record-setting win yesterday at Congressional Country Club in Bethesda, Maryland, was seen on Comcast Corp.’s NBC in an average of 5.1 percent of households in the top 56 U.S. television markets, NBC Universal spokesman Adam Freifeld said in a telephone interview.