AOL to Reduce Current Brand Roster to Streamline Business
This article is for subscribers only.
AOL Inc. is planning to further reduce the number of online brands it operates as part of an effort to streamline the operations of the struggling Internet pioneer.
“You’re going to see us betting on big brands,” Chief Executive Officer Tim Armstrong said in a speech at the Cannes Lions media conference today. The best-known current properties of New York-based AOL, which has about 50 online brands, include the namesake label, news and commentary site The Huffington Post and TechCrunch, which covers technology and the Internet.