RBC Prices Home-Equity Loans to Fight Consumer-Lending Drop
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Royal Bank of Canada, the country’s largest lender, is starting a nationwide marketing campaign touting lower home-equity loan rates than most rivals to gain customers as it combats a slowdown in Canadian consumer lending.
The Toronto-based firm is putting its home-equity message on about 270 billboards in Ontario, the most populous province, and in more than 85 newspapers and on 50 radio stations across Canada.