Comcast CEO’s Bet on Profitable Olympics Met With Skepticism
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Comcast Corp. Chief Executive Officer Brian Roberts says NBC Universal’s $4.38 billion deal for the television rights for the next four Olympics will be profitable. Some analysts disagree.
Comcast’s NBC Universal, which outbid Walt Disney Co. and News Corp. for the U.S. rights this week, will make money by charging higher distribution fees for the broadcast station and its cable networks as well as increasing ad rates. Comcast will also charge for the right to stream events on mobile devices and tablet computers, said a person familiar with the plan, who declined to be identified because the strategy isn’t public.