Cisco Rivals Woo Users With Price Cuts, Less ‘Intimidation’
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When StubHub Inc. executive Robert Capps oversaw the building of a new data center, he shunned Cisco Systems Inc., the company’s regular provider of networking equipment, opting instead for gear from smaller competitors.
Capps estimates that the online ticket seller spent about half the money it would have using Cisco products and got equipment that was better suited to its data centers, the massive rooms of computers that run websites. Cisco responded to Capps’s decision by calling his boss and questioning his competence as a technology manager, he said.