Intel Seeks to Challenge Apple’s IPad With New ‘Ultrabooks’
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Intel Corp., the world’s largest chipmaker, is promoting a new type of thinner laptop called an ultrabook, seeking to help the personal-computer industry fend off a challenge from Apple Inc.’s iPad and other tablets.
The new machines will be less than an inch thick, have days of battery life on standby, start up in just seconds and retail for less than $1,000, according to Intel Executive Vice President Sean Maloney, who discussed the products at a speech today. Intel aims to convert 40 percent of consumer laptops to the new category by the end of 2012.