Comcast Says NBC Broadcast Will Take ‘Years’ to Turn Around
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Comcast Corp., the U.S. cable company that took control of NBC Universal in January, will likely have to spend “a number of years” turning around the unit’s broadcast business, said Comcast Executive Vice President Stephen Burke.
Comcast will try to boost ratings and revenue for NBC, which has lost ground against rivals such as CBS Corp. and News Corp.’s Fox. Comcast said yesterday that broadcast television revenue fell to $1.35 billion in the first quarter from $2.08 billion a year earlier, when results included the Olympics.